MEDIA BUYING COURSE

Introduction to Media Buying Course:

Paid social advertising has been one of the fastest-growing digital media channels; every year it’s increasing its numbers. But what’s most important about it is that it’s also the most cost-efficient form of digital media. Now that doesn’t necessarily say that it’s cost-effective for the actual impact, but it is cost-effective for the action. If you want a video view or a click or an engagement, the cheapest place you’re going to get that is through social channels.

And every single one of them has different values on your plan and there’s different characteristics.

Course overview:

In this course, we will teach you how to sell online using all the social media platforms and Google Ads.

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments.

You will be able to adopt an integrated approach to digital marketing planning, develop a purposeful content marketing strategy to achieve your business and marketing goals, effectively mix paid, owned, and shared media channels to discover, reach and engage your customers.

Course Duration:

48 Hours
16 Lectures (3 hours per lecture)
2 months (2 days per week)
Language: Arabic
Online on Zoom / Offline at our branch in Nasr City

Course Outline:

Facebook & Instagram
- Facebook Business Introduction
- Facebook Ads Strategy
- Facebook Ad Types and then to use them
- Creative Content Plan
- How To Market Your Videos
- Selling on Your Website Throght Facebook
Google & Youtube
- Search Campaign Techniques
- How to Improve AD Rank, Quality Score & create Best landing Page.
- How to find best keywords & search best Trends
- Keywords Matching Types & How to use it to maximize ROAS
- Retargeting & When, where to choose to use it
- Display & Video ADS
Linkedin
- Linkedin strategies and ad types
- How does targeting works in LinkedIn
- how to create a efficient and effective campaign
- best b2b platform
Twitter
- Twitter strategies and ad types
- When to use Twitter
- How does targeting works in Twitter
Snapchat
- Snapchat best strategies and ad types
- How does targeting works in Snapchat
- Most Countries using Snapchat
- When to use Snapchat
Tiktok
- Tiktok best Ads Type and when to use it
- How does targeting works in Tiktok
- How to create an efficient and effective campaign

Course Outcome:

By the end of this course, you will be a competent digital media buyer able to plan and execute any type of ads on social media platforms or Google Ads. Also, you will be able to work on freelancing websites such as Freelancer, Fiverr, and Upwork.

Course Cost:

The cost of the course is 3,600 EGP (600 EGP/m for 6 months with ZERO interest)

Available payment methods: Cash at our branch, Pay Online with your Credit Card, Vodafone Cash.

Installment is available for 6 months with ZERO interest for:

CIB Credit Card
NBE Credit Card
Banque Misr Credit Card
Banque du Caire Credit Card
Bank Audi Credit Card
Mashreq Bank Credit Card

Installment is available with us directly in two payments.

Enroll now

We’ll call you back within 24 hours for confirmation.