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Introduction to Media Buying Course:

Paid social advertising has been one of the fastest-growing digital media channels; every year it’s increasing its numbers. But what’s most important about it is that it’s also the most cost-efficient form of digital media. Now that doesn’t necessarily say that it’s cost-effective for the actual impact, but it is cost-effective for the action. If you want a video view or a click or an engagement, the cheapest place you’re going to get that is through social channels.

And every single one of them has different values on your plan and there’s different characteristics.

Course overview:

In this course, we will teach you how to sell online using different social media platforms and google 

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.

You will be able to: – Adopt a holistic and integrated approach to digital marketing planning – Develop a purposeful content marketing strategy to achieve your business and marketing goals – Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers – Critically evaluate the role social media platforms play in viral and influencer marketing campaigns – Evaluate and measure the success of digital marketing campaigns – Identify and manage risks in digital marketing

Course Duration:

  • 24 Hours
  • 8 Lectures
  • 2 days per week
  • Online on: Zoom / Microsoft Teams
  • Offline at our company branch in Nasr City, Cairo.
  • Interactive course with a very experienced instructor
  • Language: Arabic

Course Outline:

Course Outcome:

By the end of this course you will be a competent digital media buyer able to plan and excute on any type of ads on social media or google . Also you will be able to work on freelancing projects such as Fiverr and Upwork.

Course Cost:

The cost of the course is 2,500 EGP.

Available payment methods: Cash at our branch, Credit Card, Vodafone Cash.

Enroll now

We’ll call you back within 24 hours for confirmation.