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Rank Number 1
& sell more
in Google
search engine
using
Google Ads

Google Ads Search Engine

Rank Number 1
& sell more
in Google
search engine
using
Google Ads

Google Ads Search Engine

Why Google Ads?

Since Google is the most used search engine it is only natural that they are the best platform to advertise your website on, which makes Google Ads the best way to skyrocket your website traffic and conversions since your website will be ranked on the first page on specific search terms.

Our team of experienced digital marketers will thoroughly study your website and audience to make the most cost-effective Google Ads campaign for your website.

There are two kinds of Google Ads

Google Display Ad

This type of Ad is the one that appears as banners on websites sponsored by Google. 

If done right this method can be very effective since the ads will appear on websites or blogs related to your product/service.

The Ad is also responsive, it automatically adjusts its size, appearance, and format to fit just about any available Ad space. it adapts assets to maximize performance.

Examples

Google Search Engine Ad

This type of ad is the one that puts your website link at the top of the first page on the specific search keywords.

You can give multiple descriptions and headlines, then Google Ads will show the most relevant to your clients.

Your headlines and descriptions can be tailored to the locations of your customers, their regular locations, or places of interest.

Multiple headlines and descriptions allow you to reach more customers. 

Example 1

Example 2

Google Ads Features

Google Ads works faster than SEO

The most benefit of Google Ads is that it works faster than SEO. Both SEO and Google Ads are search engine marketing strategies to generate more traffic and leads. But, a well-optimized search or display campaign can work much faster for a business to get the first page results.

Variety of Ad Types

In Google Ads, there are 5 types of Ads (Search Ads, Display Ads, Video Ads, Shopping Ads, and App Ads.  

  1. Google Search Ads are text ads that you see on Google search engine results pages (SERPs)
  2. Google Display Ads allow you to target people who are likely to be interested in your products but aren’t looking for them yet.
  3. Google Video Ads, you can target your potential customers on YouTube based on what they are watching.
  4. Google Shopping Ads are product-based ads. They’re displayed specifically for product searches on Google.
  5. Google App Ads,  you can promote it with app campaigns across Google’s largest properties, including Google Play, YouTube, Search, and the Google Display Network.

Increase Brand Awareness

Google Ads, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. To verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.

Retargeting Website Visitors

Website visitors are people who are interested in your product or service, google allows you to retarget those website visitors to show them more of your work. Retargeting is one of the best ways to increase closing deals and increase sales.

Increase Conversion Rate

Google Ads are considered a conversion rate master. because it can raise your conversion rate in a very short time. When Google decides which ads get seen by browsing prospects, they take post-click landing page experience into account.

Monitoring

The beauty of using Google ads is that you can connect to other google platforms like google analytics and youtube. you can monitor your results in form of data by linking everything together.

Google Ads Process

Campaign and Ad Objective

Keywords Optimization and Filtering

Set Audience, Placement, and Demographics 

Continuously improve the performance of the ad campaign

Retargeting the people who visited and engaged with your website

Tracking Results and Conversions

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