The Difference Between Good and Bad Websites

Have you ever wondered why the prices of websites differ dramatically? People think that all websites are built the same, but that’s far from the truth in most cases. Many businesses fall prey to a cheap website only to discover that they need a new one in a few months. Here are a few key differences between good and bad websites. Here are some of qualifications of a well built website:

Well built websites:

• Load quickly:

The loading speed of a website is essential for a couple of reasons.

Firstly, because people will lose interest if your website takes a long time to load, according to a research done by Google, most mobile users will leave your website if it takes more than 3 seconds to load.

Secondly, A slow loading website will lower your search engine ranking.

• Appears on search engines and ranks well:

Appearing and ranking well on search engines is vital for any website. This is done through a process called SEO, which is short for search engine optimization, which is basically optimizing your website and your content to rank higher on search engines such as Google. Having an SEO optimized website is very important because it attracts organic traffic to your website, meaning visitors who are interested in your business and have searched for your product/service.

• Easy to navigate:

Having a good looking website is not enough for the user to have a good experience surfing your website. If the user can’t easily navigate to the pages they want, all of your design efforts will go in vain. So putting more thought into how the user navigates your website is really important.

• Optimized for your business

Your website should be built from the beginning with your business in mind ]. Your website reflects your business. A designer shouldn’t use a template then tailor it just to suit your business, the designer should start the design from scratch while keeping in mind your business identity. This includes how your website is structured, the colors used in the website and of course, your content.

• User focused

Let’s be honest here, a website -in the end- is made for the users, so it goes without saying that your website should be user-focused. Every designer should consider what the user wants from the website while designing your website.

• Responsive web design

Having a responsive website means that your website changes a bit depending on the screen size of the device accessing it. This is very important because mobile devices don’t have the same screen sizes as computer monitors, so websites need to adapt to look good on mobile devices.

Bad websites:

• Take a long time to load:

As indicated above, if your website is slow users, you will lose interest in your website and close it before seeing your website.

• Don’t appear on search and engine or don’t rank well:

If your website doesn’t appear on search engines, you will be literally losing potential clients, so make sure that your website appears on search engines and ranks well on terms that match your product/service.

• Hard to navigate

A website that is hard to navigate will frustrate users while they are interacting with your website, so always try to navigate the website yourself as a user.

• Don’t work well on mobile devices

If your website isn’t responsive, it will not look good on mobile phones, which might render them unusable, so always make sure that your website adapts to fit your mobile screen.

Conclusion

As the points above demonstrated, not all websites are made the same and that’s why their prices differ dramatically. We are not saying that cheap is terrible or that expensive is better; We are just saying that it can be a factor.