How To Start a Digital Marketing Strategy
Digital marketing has become an important aspect of every business, whether you embraced it or not. Digital marketing is a marketing component that uses online-based technologies such as a computer or a mobile to advertise products or services. Here are some of the popular strategies you can use in your digital marketing strategy:
SEO is the most effective long-term digital marketing strategy. SEO, which is short for search engine optimization, basically optimizes your website and content to rank higher on search engines. SEO has a very high return since you won’t have to pay for ads and return customers who voluntarily searched for your product or business, meaning they are quality leads and are much easier to convert into closed sales. SEO has matured so much over the past few years and isn’t just about setting the right keywords and links anymore. SEO has become very complex and competitive over the few years that ranking on the first page isn’t easy and requires you to dedicate both a monthly budget and a team. As we mentioned before, SEO results aren’t instant and require a lot of patience. In order for your website to reach a competitive level, you need to commit to at least six months of active SEO optimization.
2. Social media marketing:
In the past few years, social media platforms have become a very important part of our life; that’s why businesses need to use them to gain leverage. A well made social media marketing campaign can skyrocket a company’s revenue in a very short time. For all intents and purposes, social media marketing is the biggest part of digital marketing and can be divided into several strategies itself. Social media marketing consists of two main division paid ads which are posts that you boost via paying to a social media platform such as Facebook and Twitter, and organic posts that depend on your current followers. Long gone are the days where social media was only used to publish content and update your followers on your business; nowadays, social media can be used for a variety of purposes such as monitoring what people are saying about your business and seeing relevant mentions, keeping up with trends, analyzing your reach, engagement and sales and categorizing your audience in order to tailor your business to their needs.
3. Content marketing:
Traditional marketing is becoming less and less effective every day. That’s why marketers tried to come up with a better way and came up with content marketing. Content marketing is creating relevant content on platforms, which in turn increases your brand and service awareness. Content marketing focuses on relevant content to attract and retain defined audiences and ultimately turn them into profitable customers. Content marketing is used by small companies and big brands as well. Some of the notable brands that use this technique are Google, Microsoft and Cisco.
Digital marketing is becoming more important for businesses and each day you delay embracing it, you will be leaving money on the table.