What Is SEO?
What is SEO?
SEO is short for search engine optimization which simply means optimizing your website to improve your rank better on search engines, increasing visibility on search engines leads to gaining clicks from search engine searches, and attracting potential customers to your company, which leads to more organic traffic to your website.
How does SEO work?
Search Engines, for example, Google and Bing use bots to crawl pages on the web, going from website to website, gathering data about those pages, and placing them in an index. Then, algorithms break down pages in the index. The algorithm considers many ranking criteria set by the search engine, to decide which page has the priority to appear on the first page when searching for a specific query or keyword.
When searching the query “SEO” on Google, MOZ has the first ranking position that’s because Moz meets the most criteria set by the search engine.
Ranking Factors For SEO:
Mobile Friendly: since mobile users are increasing on a daily basis, your website must be mobile friendly and responsive to all kinds of mobile screen sizes, and has the same speed as the desktop.
Domain Age: domain age is one of the most important factors. When the domain gets older, it increases the domain’s authority to be trusted by its information. For example, if there is a search query of “what is SEO” and there are two websites equal in ranking, but one of them is older than the other, the older one will appear first.
EAT: E- is for Expertise, A- is for Authority, T- is for Expertise. EAT criteria are applied to information and news to make sure of the credibility of the content. At the beginning of the COVID pandemic, many websites were publishing many rumors to gain more traffic. Google Applied EAT update to make sure that the first result has the most accurate content or news.
Backlinks: No number 1 ranking website doesn’t have a good quality backlink list. A backlink is when other websites mention you in their blog, news, or use you as a reference.
Technical SEO: it is the process to optimize your website and make it ready for crawling and indexing. Using technical SEO, you make things easy for search engines to find your website, crawl it and index it without facing any technical issues.
Domain registration length: Google states that:
“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”
The Importance of SEO in marketing
Search Engine Optimization or SEO is essential for the digital marketing process because of the hundred million searches done by people every day. If you are not optimizing your SEO, you are losing a lot of potential customers every minute. Search results have been developing every year to give searchers more direct and accurate search results and information. Optimizing your SEO score will increase sales, improve credibility, increase your market share to your business… So how do you benefit from it:
- Increases your rank in search engines
- Increases organic traffic to your website without advertisements
- Saves a lot of money in the long term
- Returns quality leads who are genuinely interested in your business
Tools that can help you with your SEO analysis and optimization:
- Google analytics
- Google search console
- Google Trends
- Google Alerts
- Google my business
How to learn SEO?
Craft solutions company is preparing a Digital Marketing Course including SEO optimization. Stay tuned